2 கோடியில் ‘கொலவெறி’ காட்சிகள்!

தனுஷ், ஸ்ருதிஹாசன் நடித்து இருக்கும் படம் ’3′. ஐஸ்வர்யா தனுஷ் முதன் முறையாக இயக்கி இருக்கும் படம் இது. அனிருத் இப்படத்தின் மூலம் இசையமைப்பாளராக அறிமுகமாகிறார்.
‘ஒய் திஸ் கொலவெறி’ பாடல் மூலமாக தான் ’3′ படத்திற்கு ஒரு பெரிய எதிர்ப்பார்ப்பு இருக்கிறது என்பதை மறுக்க முடியாது.
அப்பாடல் இதுவரை எந்த ஒரு இந்திய பாடலும் செய்யாத சாதனை செய்து இருக்கிறது. ’3′ படக்குழுவினர் ‘கொலவெறி’ பாடலுக்கு கிடைத்த எதிர்ப்பார்ப்பால் இப்பாடலை எப்படி காட்சிப்படுத்துவது என்பதை ஆலோசித்து வந்தார்கள்.
இந்நிலையில் இப்பாடலை காட்சிப்படுத்துவதற்கு படத்தின் ஸ்பான்ஸர்கள் ’3′ படத்தின் தயாரிப்பு தரப்புக்கு 2 கோடி ரூபாய் கொடுத்து இருக்கிறார்கள். இப்பாடலை சென்னையில் இருக்கும் VGP Resort-ல் காட்சிப்படுத்தி இருக்கிறார்கள்.

Dhanush gets invited by Dr Manmohan Singh

What his national award winning movie couldn't do to Dhanush, the catchy Kolaveri seems to have done. He is nothing less than the face of the nation and is flying from city to city to participate in product launches and television shows, thanks to his new found superstardom.
 
To top it all, Dhanush became the special invitee for the state dinner hosted by Prime Minister Manmohan Singh for Japanese Prime Minister Yoshihiko Noda at his 7 Race Course Road residence in New Delhi. Now he couldn't have asked for more, could he? "Kolaveri Di has opened lots of doors for me, so I am deciding which door to choose," Dhanush was quoted as saying

Dhanush dines with Ratan Tata

Dhanush is going places, literally! We all know that the Kolaveri song has become a phenomenon across the globe. And now the actor recently met business tycoon Ratan Tatan for dinner! And after the dinner Ratan Tata tweeted, " Had a wonderful and refreshing meeting with Dhanush. He has unleashed the power of communicating unconventionally with the masses."

Looks like the Kolaveri song is taking Dhanush to new heights!

India mesmerised by 'Nonsense' track 'Kolaveri'

Chennai: Nowadays why this kolaveri video has become the new anthem for todays youth. this is not only in tamil nadu, not only in india.. this song made everyone to dance whole across the world including in pakistan. india today's news interview video with dhanush, shruti hassan, aiswarya dhanush.

why this kolaveri di...

YouTube awards gold medal to Dhanush’s Kolaveri song:

The song Why this Kolaveri di… has been winning more and more hearts with each passing day. The song is downloaded from YouTube on the Internet countless number of times every day. In the past week alone, YouTube has received as many as 14 million hits and has created a hitherto unseen record. 

YouTube has presented the song Why this Kolaveri di… with a golden star award. This is the first time in the history of YouTube that a Tamil song gets such a recognition. The song appears in actor Dhanush’s upcoming film 3 directed by his wife Aishwarya. The film also marks the first time that Dhanush and Shruti Haasan are paired on-screen.

The son has also received the bronze medal for the ‘most popular’ song in an upcoming film. Though the song’s official video clippings are not yet released, the song has a raw video version which gets downloaded by Dhanush’s fans and music-lovers. Though many reasons such as mixing of English and Tamil words in the lyrics, Dhanush’s voice and the folk-styled tune are given as reasons for the unprecedented popularity of the song, Sony’s promotion of the song is cited as the major reason.

Sony Music, which had acquired the music rights of 3, went all out to promote this song. The song’s popularity had increased so mush so that some over-eager fans have also uploaded the ‘female’ version of the song by ‘converting’ the lyrics as Why this Kolaveri da… The song is also available on ‘different’ versions on YouTube in the form of ‘violin version’, ‘guitar version’, etc.

Whether the song’s popularity helps the film at the box-office can only be answered by Time!